Acquisition Analysis

Whether you are the acquirer or the acquired, putting two companies together should be a strategic move. Many companies, however, often take an opportunistic approach to their acquisition strategy rather than a carefully thought out strategy. 

How do you know what markets to go after first or what companies within that market? Whom should you partner with rather than acquire? Which strategic partnerships do you go after to provide potential exit opportunities for your start up? 

Enter the Adjacency Opportunity Analysis (AOA). This process allows you to map out strategic fits between markets and companies that help you find partners and potential acquisition targets to maximize your success on this difficult and risky path. 

The AOA scores the potential market, strategic fit and opportunity based on a set of refined metrics to help you quickly decide how to proceed with adjacent companies and markets. 

The results are simple. You have a targeted approach for your business to find partners and strategic companies that align to your goals. Your partner strategy can lead to acquisitions in the future that immediately impact your business and create value for your customers.