Firestarter Framework

Finding the essence of your brand is a process that can be broken down, then built into a cohesive story to tell the market.

Understanding your personas permeates all aspects of your business. From sales, to marketing to building world class products that "nail it" for your customers.

Scientifically mapping the value you offer to the price being paid for your product or service relative to the competition is a strategic advantage that enables hyper-growth.

Scientifically mapping the impact of each feature to the market helps you build a prioritized roadmap that makes an impact for your customers

Creating a controlling document that all groups can use to launch a product or a release into market speeds up time to market and increases the effectiveness of each launch. 

Coordinating your product, marketing and sales strategies helps to make a major impact and is the key to hyper-growth for your company. 

Should you grow through acquisition? Whom should you be acquired by? This toolset helps map a partnering and acquisition strategy to ensure that the investment pays off. 

Ensuring that each individual's goals map to the strategic direction of the company is the key to ensuring that your organization is focused on  growth

Building a demand generation engine is the key to ensuring that marketing is performing to the right metrics and ensuring sales and marketing alignment.