Persona Development

Understanding your customer is the foundation of any business. Yet, many businesses fail to have a disciplined approach to understanding the key personas that they sell to. What motivates each buyer and what language should be used to speak to them on their terms. The Persona Template allows companies to easily establish and share the persona across the business to stream line sales processes, improve marketing messages and optimize workflows across customer interactions. 

The Persona Template will help quickly establish the key aspects of your target market and can be utilized by ALL departments to build out optimized processes to ensure the optimal customer experience  for each persona. 

You will find that the persona will permeate your entire business. Product will use them to create new features for specific types of users, operations will use them to improve customer experiences and market & sales will use them to create stories that resonate in the market. The company wins when you start using the name of the persona as a natural part of the internal culture of your business.