Creative, results-oriented executive with a proven record of developing strategic, world-class products, programs, and initiatives that produce measurable results. I have focused in the areas of database-marketing, Cannabis, and marketing-automation technology solutions. Excels in analyzing market needs, evaluating competitive products, and developing strategic plans that position products to fill gaps. Specializes in defining and positioning offerings for quick growth and continued market leadership. Known for developing and launching products of the highest quality and that meet the needs of customers and prospects.
Fiscal expert experienced in turning around struggling companies and product lines, acquiring businesses to complete product offering, extending reach to international markets, and ensuring core products consistently achieve record-setting sales. Subject matter expert on database-marketing, solution sales, and using technology to drive revenue. Trusted adviser to top-tier clients and hands-on leader to large, multi-functional teams, ensuring the highest level of performance through training, motivation, and personal example.
Helping to lead Harland Clarke through a massive change process from a product line that served them well for 144 years to a new line of products and services that extend their value. I developed and managed the change process both internally and externally all while also leading the demand generation effort within the business. Under my leadership, my team has accomplished the following:
- migrated to a data driven process for marketing optimization
- automated the marketing process with several triggered campaigns and lead flows into sales
- Improved Marketing Influenced Opportunities by 200% in less than 1 year.
- rebranded and launched over 200 pieces of content
- produced over 50 pieces of new thought leadership
- launched social media presence and doubled followers (+15,000) in less than 6 months
Leafwire is a cutting-edge social platform connecting business people in the cannabis economy.
I designed and launched the platform from scratch, helped increase the user community to over 20,000 users and set the product strategy for the first year of the lifecycle. Today, Leafwire is the premier network in the cannabis economy.
As Chief Marketing Officer I was responsible for setting the vision and direction for the company. This includes running business and product strategy as well as managing the marketing efforts for the company. Alterian is a PE backed Asset purchase and a relaunch of an old brand in the market.
We are an innovator in the emerging space of Real Time Marketing. Companies come to us when they are seeking to create a consistent and coordinated experience for their customers through the web, mobile and in person.
Executive manager driving continuous double-digit growth, 40% profit margin and market leadership for $1B global company through innovative strategies, processes, and programs. Oversees design, pricing, and promotion for the entire suite of marketing products and services, including email marketing, social media marketing, data management, response attribution, and audience measurement solutions. Particular focus on marketing services, establishing new strategy and global vision to reorganize the go-to-market team. Transformed core business from negative EBITA and growth to double-digit growth and 25% profit margin. Driving continuous innovation including launching seven products in one year and coordinating development of new 40+ lines.
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