Meet Jeff
Leader, Visionary, Firestarter
Influential, highly accomplished, and results-driven Chief Marketing Officer with more than twenty years of experience building world-class brands, marketing strategies, and cutting-edge campaigns in diverse and rapidly evolving global environments. A proven track record of success driving the enterprise vision for all aspects of an integrated end-to-end marketing function, applying out-of-the-box thinking, and propelling business transformation positioning the organization as an industry leader in a highly competitive landscape. Instrumental at transforming underperforming businesses, and start-ups, into prosperous organizations, expanding marketing capabilities, and driving explosive revenue, growth, and profitability. Adept at building powerful teams and relationships, establishing expectations, communicating vision, and monitoring performance to maximize effectiveness
Fiscal expert experienced in turning around struggling companies and product lines, acquiring businesses to complete product offering, extending reach to international markets, and ensuring core products consistently achieve record-setting sales. Trusted adviser to top-tier clients and hands-on leader to large, multi-functional teams, ensuring the highest level of performance through training, motivation, and personal example.
Work experience
FRACTIONAL CMO
ADVISERA | ADAPTIGENT |VALIDITY
Serves as a strategic C-Suite executive and prominent member of the executive leadership team merging marketing strategy and vision with outstanding leadership to elevate the organizational presence on a global scale, accelerate growth, and drive key marketing initiatives within the innovative SaaS software company. Responsible for spearheading global marketing and sales teams, developing and leading world-class strategies, and strengthening the organizational awareness, perception, and reputation aligned with the overall mission, vision, and objectives.
KEY PROJECTS INCLUDE:
- Pricing Strategy
- Go to Market Strategy
- Demand Generation
- Product Launch
- Product Marketing
Senior Vice President - Marketing
Helping to lead Harland Clarke through a massive change process from a product line that served them well for 144 years to a new line of products and services that extend their value. I developed and managed the change process both internally and externally all while also leading the demand generation effort within the business. Under my leadership, my team has accomplished the following:
- migrated to a data driven process for marketing optimization
- automated the marketing process with several triggered campaigns and lead flows into sales
- Improved Marketing Influenced Opportunities by 200% in less than 1 year.
- rebranded and launched over 200 pieces of content
- produced over 50 pieces of new thought leadership
- launched social media presence and doubled followers (+15,000) in less than 6 months
Co-Founder and COO
Leafwire is a cutting-edge social platform connecting business people in the cannabis economy.
I designed and launched the platform from scratch, helped increase the user community to over 20,000 users and set the product strategy for the first year of the lifecycle. Today, Leafwire is the premier network in the cannabis economy.
Chief Marketing Officer
As Chief Marketing Officer I was responsible for setting the vision and direction for the company. This includes running business and product strategy as well as managing the marketing efforts for the company. Alterian is a PE backed Asset purchase and a relaunch of an old brand in the market.
We are an innovator in the emerging space of Real Time Marketing. Companies come to us when they are seeking to create a consistent and coordinated experience for their customers through the web, mobile and in person.
Senior Vice President of Global Product Strategy
Executive manager driving continuous double-digit growth, 40% profit margin and market leadership for $1B global company through innovative strategies, processes, and programs. Oversees design, pricing, and promotion for the entire suite of marketing products and services, including email marketing, social media marketing, data management, response attribution, and audience measurement solutions. Particular focus on marketing services, establishing new strategy and global vision to reorganize the go-to-market team. Transformed core business from negative EBITA and growth to double-digit growth and 25% profit margin. Driving continuous innovation including launching seven products in one year and coordinating development of new 40+ lines.