Meet Jeff
Leader, Visionary, Firestarter
CPO brain, founder grit, and a marketer's soul. Jeffery is the kind of leader who doesn’t just build companies—he engineers momentum. As Co-Founder of Firestarter Labs and CEO of Firestarter Marketing, he’s on a mission to arm small businesses and solo entrepreneurs with AI-powered tools that actually work. Strategic by default and scrappy by choice, he sees through marketing fluff with laser precision and replaces it with actionable, high-impact execution.
Whether he’s crafting GTM strategies, launching products, or coaching seasoned leaders past mindset plateaus, Jeffery brings the same clarity and conviction. He’s a storyteller, a tactician, and a builder all in one. He thinks like a product strategist, talks like a brand evangelist, and executes like a Navy SEAL with a content calendar.
In his world, marketing isn’t a department. It’s the driver’s seat. And AI? That’s just the backhoe helping him carve new roads.
I thrive in international settings and have a proven track record of leading diverse teams to remarkable success.
Work experience
FRACTIONAL CMO/CPO
ADVISERA | ADAPTIGENT |VALIDITY|QUANTIVE
Serving as a C-Suite executive, I typically help organizations build out high performing Product and Marketing teams that help companies master growth in competitive spaces. I am expert at building these teams with efficiency and my goal is to leave your organization in a short time with an efficient and effective team that sets your growth path.
KEY PROJECTS INCLUDE:
- Pricing Strategy
- Go to Market Strategy
- Demand Generation
- Product Launch
- Product Marketing
Senior Vice President - Marketing
Helping to lead Harland Clarke through a massive change process from a product line that served them well for 144 years to a new line of products and services that extend their value. I developed and managed the change process both internally and externally all while also leading the demand generation effort within the business. Under my leadership, my team has accomplished the following:
- migrated to a data driven process for marketing optimization
- automated the marketing process with several triggered campaigns and lead flows into sales
- Improved Marketing Influenced Opportunities by 200% in less than 1 year.
- rebranded and launched over 200 pieces of content
- produced over 50 pieces of new thought leadership
- launched social media presence and doubled followers (+15,000) in less than 6 months
Co-Founder and COO
Leafwire is a cutting-edge social platform connecting business people in the cannabis economy.
I designed and launched the platform from scratch, helped increase the user community to over 20,000 users and set the product strategy for the first year of the lifecycle. Today, Leafwire is the premier network in the cannabis economy.
Chief Marketing Officer
As Chief Marketing Officer I was responsible for setting the vision and direction for the company. This includes running business and product strategy as well as managing the marketing efforts for the company. Alterian is a PE backed Asset purchase and a relaunch of an old brand in the market.
We are an innovator in the emerging space of Real Time Marketing. Companies come to us when they are seeking to create a consistent and coordinated experience for their customers through the web, mobile and in person.
Senior Vice President of Global Product Strategy
Executive manager driving continuous double-digit growth, 40% profit margin and market leadership for $1B global company through innovative strategies, processes, and programs. Oversees design, pricing, and promotion for the entire suite of marketing products and services, including email marketing, social media marketing, data management, response attribution, and audience measurement solutions. Particular focus on marketing services, establishing new strategy and global vision to reorganize the go-to-market team. Transformed core business from negative EBITA and growth to double-digit growth and 25% profit margin. Driving continuous innovation including launching seven products in one year and coordinating development of new 40+ lines.